// WordPress Marketing Website Project

Booking365 Marketing Website

A custom WordPress marketing website created to promote the Booking365 indoor golf reservation platform, present its features and pricing, and support customer inquiries.

Live Site ↗

Sep 2025 - Nov 2025

Front-End

01 / Overview

Booking365 Marketing Website is a promotional website for an indoor golf reservation platform. The site was designed and developed as a fully custom WordPress theme using Gutenberg blocks, theme.json, reusable template parts, and responsive layouts. The project focused on presenting the Booking365 service clearly, supporting customer inquiries, improving search visibility, and delivering a consistent experience across desktop, tablet, and mobile devices.

Custom Theme

Developed as a fully custom WordPress theme without relying on a prebuilt page-builder theme.

Gutenberg System

Built reusable page sections with Gutenberg blocks, template parts, and theme.json.

Responsive Experience

Optimized layouts and interactions for desktop, tablet, and mobile devices.

02 / Key Features

Custom WordPress Theme

Designed and developed a fully custom theme tailored to the Booking365 brand and marketing requirements.

Gutenberg Block Development

Created reusable Gutenberg-based content sections to support flexible page editing and consistent layouts.

Responsive Layout

Built responsive page layouts that adapt across desktop, tablet, and mobile screen sizes.

Overlay Navigation

Implemented a custom overlay navigation experience with branded styling and responsive behavior.

Contact Form

Designed and integrated a customer inquiry form with a layout consistent with the overall site design.

Pricing Section

Created a structured pricing section to communicate the Booking365 service offering clearly.

Template Parts

Used reusable WordPress template parts for shared page elements such as navigation and footer content.

SEO & Performance

Configured AIOSEO and optimized site structure, assets, and responsive behavior for search visibility and performance.

03 / Process

Sep 2025

Planning

Defined the website goals, required content, target audience, page structure, and marketing priorities.

Sep 2025

Wireframing

Created the page layouts and visual direction for the hero, features, pricing, contact, and navigation sections.

Sep - Oct 2025

Theme Development

Built the custom WordPress theme, configured theme.json, and created the main template structure.

Oct 2025

Blocks & Components

Developed Gutenberg-based sections, reusable template parts, overlay navigation, animations, and contact layouts.

Nov 2025

Optimization & Deployment

Completed responsive testing, SEO configuration, performance improvements, site migration, and live deployment to IONOS.

04 / Tech Stack

WordPress

Gutenberg

THEME

Custom Theme

BLOCK

Block Theme

JSON

theme.json

HTML

CSS

JavaScript

FIG

Figma

SEO

AIOSEO

MIG

WP Migrate

HOST

IONOS

05 / Results

🎨

Custom

WordPress Theme

📱

Responsive

Multi-Device Layout

🔍

SEO

AIOSEO Ready

🚀

Live

IONOS Deployment